The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Koenig Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Olympic Penninsula Humane Society
Sequim School District
Sequim School District
Rotary International
Olympic Medical Center
 Subaru Love Promise Heart

Love Promise Stories from Koenig Subaru

Subaru and Koenig Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Koenig Subaru Loves To Care for Patients  –  Katie J

When someone we love is diagnosed with cancer it has the potential to change our life forever. To honor the blood cancer survivors and patients in their community, Koenig Subaru contributes in the Subaru Loves to Care campaign at Olympic Medical Cancer Center in Sequim, Washington each year. Director, Dean Putt, Patient Navigator, Mikel Townsley, and a representative of the Leukemia and Lymphoma Society. A care table is established in the center's main foyer to display care packages for patients. And then an opportunity unfolds to personally present a package to a patient. Koenig Subaru’s contributions are well-known in this community and on this special day, an added touch was spread across the care table – words of encouragement written on cards, compliments of students in the 1st grade classes at Greywolf Elementary School. Through the Subaru Loves to Care program, Koenig Subaru is able to share blankets symbolizing warmth, and stories of hope that bring an awareness to the fight against cancer. Today was no exception. The patient presentation to Stan instantly took a unique turn when it was discovered that he had once purchased a very special car from the dealership —a beautiful 1975 Corvette. More specifically, the purchase was in support of a previous cancer fundraising effort sponsored by Koenig’s over 15 years ago. The Corvette is still a prized possession in the Chapple family. It’s Love to Care moments like this that make us stop and think about the bigger script. While promoting dignity, strength, and hope, it also demonstrates the importance of fighting the good fight together as a team. Stan, you are a hero. You are a fighter. You are a true representation of hope. And from the words of a childhood cancer survivor who could not meet you today, "Cancer is a word we cannot be afraid of. Cancer is a disease we can beat. And cancer is something we have to continue to talk about." Thank you for sharing your story with us today, Stan. Continue your fight and we will continue our work to make sure that someday, there is a cure. (A special thank you to Jay Cline for providing photos, the Leukemia and Lymphoma Society for their tireless efforts to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and to improve the quality of life for patients and their families. Thanks also to Rob Edwards for his contribution in writing this story. The Edwards family truly understands the mission to beat cancer and continues to support efforts to bring awareness to the disease. Daughter Anne Edwards beat non-Hodgkin’s Lymphoma nearly six years ago and continues to advocate for The Leukemia and Lymphoma Society.). Photo notes: From left, Mikel Townsley and Dean Putt (OMC), Bill Koenig, and Rob Edwards (LLS), other photo: Stan Chapple and Bill Koenig share stories together, and Permission from parents was obtained to display these cards.

Sharing the Love - Supporting OPHS  –  Luanne H

Sharing the Love is exactly what the Olympic Peninsula Humane Society (OPHS) does by adopting animals to loving, forever-homes. And, Koenig Subaru, a long-standing partner of OPHS, helps make this possible. Not only do they participate in microchip clinics and adoption events, they ensure all new car buyers know they can select their own Port Angeles & Sequim hometown Humane Society to receive $250 from Subaru of America during their nationwide Share the Love campaign. Besides Koenig staff’s commitment to help, Koenig Subura kicks in their own donation to make the pot even sweeter. The total funds received, $13,000, were presented at OPHS’ largest fundraiser of the year, Meowgaritas and Mutts. Over 420 appreciative onlookers applauded Koenig Subaru staff in attendance for their efforts. We thank Koenig Subaru and Subaru of America for their ongoing support. Pictured: Luanne Hinkle, OPHS Executive Director, Bill Koenig, Jr., Koenig Subaru and Donna Halsaver, OPHS Board President

Koenig Subaru Loves to Care for Cancer Patients  –  Katie J

When someone we love is diagnosed with cancer it has the potential to change our life forever. This is something Michael Koenig came to realize after his father passed away from blood cancer. It is in memory of his father that Michael Koenig of Koenig Subaru contributes in the Subaru Loves to Care campaign at Olympic Medical Cancer Center in Sequim, Washington. Director Dean Putt and Patient Navigator Mikel Townsley of Olympic Medical Cancer Center accepted 100 care packages to be distributed to patients currently going through treatment. With the facility being located in a remote town on the Olympic Peninsula, the care packages provide an extra touch of compassion and support from the surrounding community. During the care package delivery Michael Koenig and representatives from the Leukemia & Lymphoma Society were invited to meet some of the patients that would be receiving care packages during their infusion treatments. Roberta Loushin would spend several hours in treatment and was happy to have her niece join her for the day. Roberta took the blanket to wrap around her legs and read a message of hope that put a smile on her face. It was at this time that the impact of Subaru Loves to Care was felt by all, through a simple action of gifting someone a blanket and positive message. Roberta, and thousands of patients just like her, have a long and hard battle ahead of them. Subaru has gone the extra mile to show cancer patients that they are not alone and have the support of their community. Thank you Subaru for your commitment and care!

Subaru and NWF Love the Earth!  –  Lili R

The second graders at Helen Haller Elementary have enjoyed adding new plants to the garden and growing some plants from seed pods to draw pollinators to our garden. Thanks Subaru for partnering with schools to give back to the earth.

Koenig Subaru Contributes to the Humane Society  –  Mary Beth W

Bill Koenig Jr. of Koenig Subaru recently presented a check to the Olympic Peninsula Humane Society for $18,000 from the most recent Share the Love promotion. The check was presented at the society's Meowgaritas and Mutts dinner and auction. Pictured from left are Linda Crow, Board President, Bill Koenig Jr., Koenig Subaru and Mary Beth Wegener, OPHS Executive Director. Koenig Subaru has selected OPHS as a recipient of Share the Love proceeds for the last several years. Thank you, Bill Koenig and Koenig Subaru!

Port Angeles Subaru Dealer Gives Back  –  Danette G

Bill Koenig Jr, at Koenig Subaru in Port Angeles, WA. recently shared his love of animals by generously gifting Peninsula Friends of Animals with a check for $500. He has also participated in an adoptions promotion which resulted in forever homes for some of our loving cat rescues. It is gratifying to have a local business with a heart and love promise that supports our rescue and spay/neuter mission. Danette Grady Executive Director

Be a Butterfly Hero  –  Leigh K

Koenig Subaru had a presentation to the first grade class at Grey Wolf Elementary on how they can help the monarch butterfly and other pollinators. Each student was presented a package containing a Ranger Rick wildlife notebook and a seed package. the students where then given a milk container with dirt and they then planted their seeds, watered and put them in the window to watch them grow. At the end of the school year each student will be able to take their plant home to plant in their yard.

Koenig Subaru Adopts Greywolf School 1st graders  –  Donna H

This school year Koenig Subaru adopted the 1st graders at Greywolf elementary in Sequim. Each child received a book and back pack plus play ground equipment including jump ropes, footballs, soccer balls and play ground balls. The teachers received essential materials to help in the classroom

Jammin In the Park  –  Steve Z

On September 5th Koenig Subaru sponsored the first annual JAMMIN IN THE PARK and opening of the new water front In conjuction with Nor-Wester Rotary. Events included live bands, a kids zone, beer garden and information booths with Clallam county land trust, Port Angeles Food Bank, Friends of the Library, Fiero Marine life center, Olympic Peninsula Humane Society and the Port Angeles Dog Park

Koenig Subaru Loves the Earth  –  Jessica H

Koenig Subaru Employees assisted Members of the Port Angeles Food Bank and Clallam County Workers with their Annual DUMP DAYS event. For this 1 day event 762 visitors donated over $8000.00 to the Food Bank Cause and dropped off over 260 tons of waste.

Koenig Subaru supports Olympic Peninsula Humane Society  –  Mary Beth W

This organization is in the process of raising funds for a new facility. Their current facility is 50 plus years old and in need of severe repairs just to maintain its daily operation. Koenig Subaru has supported this organization for years including employees being past board members. We are excited about helping them with their dream completing this well needed facility with a donation in excess of $6000.00.